Projects
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Content Development
Launched three columns and contributed hundreds of daily/weekly installments to MSN channels on Health & Fitness, Money, Real Estate, Tech and others.
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Healthcare Editor
Wrote and edited for several outlets at NYU Langone Health. If you need to restore your faith in humanity, talk with a few dozen world-class physicians.
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App Content Lead
Language and UE logistics for a personal safety app planned by Axon, maker of the TASER. Project was shelved but it was a great experience with a fiercely talented team.
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Editor In Chief
Former editor of Guitar Magazine. In first year as EIC, subscriber sales increased by 22%, ad revenue by 8%. Met all my guitar heroes.
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Business Writer
From credit risk to data mining and Sarbanes-Oxley, dozens of research- and interview-based pieces were developed for the consultants at Navigant (now Guidehouse) and other thought leaders.
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Science Editor
Video, web and e-book content developed for The VisualMD, a health resource utilizing striking anatomical visualizations.
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Copywriter
Collaborated on positioning and messaging decks for this fintech startup.
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Legal Marketing
Working chiefly with my friends at Deborah Gaines Associates, supported several major firms with legal content and website development.
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Founding editor
When music-industry giant Billboard wanted to reach younger readers, I helped plan, staff, and launch two student magazines.
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Museum Planning
For client GES, I helped conceptualize a pitch to Rolling Stone for a walk-through museum exhibit. No sale. :(
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Managing Editor - books
Dozens of titles shepherded from concept to completion for Hal Leonard Pubs and its imprints. Coordinated authors, graphic artists and book packagers.
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"Long Story Shorter Maker"
That’s my actual title at TrueFire, the top learning platform for musicians. One fun project was planning and launching their blog.